Srdjan Popovic - Bloom to Fit

Hey! My name is Srdjan, but everyone calls me Serge (more vowels makes it easier). That's me up there with my girlfriend chilling in Porto, Portugal (good times).

I'm your host here at Bloom to Fit. I'm quite sarcastic and I've got a passion for fitness, adventure, espressos, and helping people become better best versions of themselves.

Now before we get started, I want to give you a brief timeline of my life...

When I was in sixth grade, I was convinced I would make it to the NBA. That dream got crushed at some point in high school when I stood head and shoulders below everyone else. Fortunately, I’ve grown up since.

I excelled in school, but mostly because I had no other choice. Two words: European parenting.

In 2005, I got accepted to an engineering program at a top Canadian University. I accepted, but (to be honest) I had no clue what engineering meant.

In 2010, after countless hours buried in confusing textbooks, I graduated with a degree in mechanical engineering. I still didn’t know what engineering meant.

A week after my last day of exams, I jumped on a plane to Thailand and spent 6 weeks training Muay Thai in a remote jungle and floating from island to island sipping concoctions from big red buckets.

When I got back, I did the first thing any newly-graduated engineer would do. I got my personal training certification. Parents were proud.

At about the same time, I discovered blogging and started Bloom to Fit.

To satisfy the engineering Gods, I landed a job as a process engineer at a large automotive manufacturing company where I got my first real taste of the 9-5. I loved the people, but hated the work.

In 2012, I jumped ship to an architectural company that designed and manufactured beautiful wall panels. They made buildings look pretty.

This was better. It was challenging. The people were wonderful. And I finally started to understand what this engineering thing was all about.

Over the next three years, I spent my days designing and building things out of sheet metal and my nights training, writing articles, digging through fitness and nutrition books & articles, and publishing videos for Bloom to Fit.

Then came 2015. The year everything changed...

A rare opportunity came about and I freakin' ran with it! I quit my full-time engineering job to become a full-time fitness blogger and digital marketer. Now I'm here.

I decided to follow my dream and it's been a roller-coaster ride ever since!

What is Bloom to Fit all about?

Bloom to Fit once started off as an ugly little duckling - it had no direction.

Over the years it has changed shape and form many times and today I'm happy to say it has grown into a unique community of amazing people looking to better themselves through simple methods.

But even with all the changes, and as the site turned into the beautiful swan that it is today (just kidding) the core purpose of Bloom to Fit has always remained the same: to inspire individuals to make better choices, build better bodies, and do incredible things with their lives.

My philosophy here can be summarized in three words: keep things simple.

What I've found is that simplicity breeds action. If you can keep things simple, you're more likely to see things through. You're more likely to be consistent. And that's half the battle.

That's why every challenge, every workout, every nutrition plan, and every training strategy I ever put together is built with simplicity in mind. 

With that being said, here's what you can find at Bloom to Fit...

Weekly workouts and challenges​

Every Monday morning, I publish a new challenge to my newsletter. The challenge is comprised of a unique workout, a simple nutrition challenge, and quote to get you thinking.

​My workouts are generally built around simple training tools like jump ropes, kettlebells, and your body. They can be done anywhere. No gyms or fancy equipment necessary.

Again - simplicity breeds action.

These little weekly challenges are designed to teach you new training methods, get your heart rate up, maximize fat loss, get you to experiment with new (healthy) foods and recipes, and do things that are a little bit out of your comfort zone.

If you would like to receive my weekly challenges, click the button below and sign up to get them delivered to your inbox.​ 

Extended (global) fitness challenges

Every few months or so, I host an EPIC 3 week fitness challenge on the blog to inspire the members of the community to take action.

I've hosted kettlebell challenges, jump rope challenges, bodyweight challenges, and all sorts of combo challenges in between to give you a fresh approach to getting in the best shape ever.

Collectively, these challenges have brought in over 3,000 participants from all across the globe. All of my challenges come with nutrition guides, fitness trackers, accountability tools, access to private FB groups, and much more.

And they're all free to partake! If you would like to get notified when our next free fitness challenge is launching, click the green button below and sign up.​

Unique blog posts to expand your thinking

The content you will read on Bloom to Fit is as unique as you'll find anywhere. I don't post your typical regurgitated 'weight loss and six pack' stuff.

I write about unique training strategies, better ways to fat loss, food psychology, the power and effects of habits, reading lists, goal and commitment settings, the effects of exercise on your health and waistline, and much more.

Here are three posts you won't find on many other blogs:

If you would like to get notified when new content gets published to the blog, click the green button below and sign up to get notified.

That's about all I've got for you, my friend.

I hope you've enjoyed reading my brief timeline and I hope you've been inspired to join our amazing (and growing) community.

Your friend (and ninja),

Srdjan "Serge" Popovic​

31 thoughts on “About”

    1. Thanks for the compliments, Yavor!

      Thailand was amazing to say the least. I went for 6 weeks. Half of the time I trained Muay Thai at a local Thai camp (6 days a week, 7 hours a day). It was the most intense training I’ve ever done but the results were incredible. Just to give you an idea of the workout, we started the day (6am) with a 10km run for a warm-up.

      The second half of the trip I spent visiting all the different islands (one of them being Koh Phi Phi as pictured). I’ve never in my life seen beaches so beautiful.

      I look forward to the day I can go back, train and swim in the beautiful waters!

  1. Hey Srdjan, I’ve got a couple questions I’d like to ask ya over e-mail but your contact form doesn’t seem to be working. Any possibility you could shoot me any email? It’s joshvales [@] finalfatlosssolution.com

    Thanks so much!

  2. Thailand was amazing to say the least. I went for 6 weeks. Half of the time I trained Muay Thai at a local Thai camp (6 days a week, 7 hours a day). It was the most intense training I’ve ever done but the results were incredible. Just to give you an idea of the workout, we started the day (6am) with a 10km run for a warm-up.

  3. Hey I was reading through your posts and I was trying to find some great abdominal workouts but couldn’t come across any. Do you m ow of any workouts that hit the abdominal area real hard??

    1. I do have some posts about abdominal work throughout the blog, but send me the question through my contact form and I’ll get back to you via email. I’ll tell you the three abdominal exercises you need to focus on.

  4. Hi Srdjan,
    I absolutely love your website. So much good, original information that I have not seen anywhere else.
    Can I receive the list of abdominal exercises that you have sent to Chris Gomez?
    My email: alinan22 at gmail dot com
    Just curious: where are you exactly if you do not mind? I am in Toronto.
    Thank you so much.

  5. Hi
    Your instructive writings are so good.Thank you so much.
    Could you chat on yahoo as i do not have a Facebook page?

    Warm regards;

  6. So, I just joined up…I’m on board…then I see the 6 day/week, 7hr days…ACK! I’m pushing 50 and realizing my dreams are changing in recent years. I decided to take up skipping rope, found the manifesto, FB, and web pages and – WOW – you are serious about transparent self-exploration! Here goes…I’m in! I am determined to have 50 look like a wonderful achievement in comparison to 47!

    Maybe I should revive your challenge to find enough people to perform the human chain push-up unit as a 50th birthday party?

  7. Really man, thank you for the rope skipping and kettlebell advice. I am not into bulking up, synthetic protein shakes, or hours in the gym (nothing wrong with that, it’s just not for me). Your videos help me create an overall fitness routine for life. Everyday activity that is simple to accomplish with minimal tool.s

    Cheers from Idaho.

  8. I am SO happy to have just found your website! This is exactly what I was looking for, I travel for a living and always pack my speed rope. Because I travel for up to 6 days at a time I am looking for recipes that I can make\freeze take with me to avoid eating out, in combination with an exercise program that I am excited about… and I found it!!! Thank you for having this page and I look forward to your wonderful content, getting back in shape and feeling great!

    -p.s. 3 jump ropes and non of them were sized right… they are now! Thank you 🙂

  9. What would you suggest to a person who is overweight? I have a weight problem and i want to lose at least 20-30 kilos in lets say 7-10 months, what exercises can i start with to start losing weight, of course take in mind that i cant do many exercises with a weight problem, It’s easier for someone who is already skinny to get a body he wants than someone who is fat and dies of tiredness(if that’s even a word) in 10 minutes of rope jumping.

    1. Thanks for your message Vili. Here’s what I would suggest: stop thinking about how long it takes to get the results you want. Instead, focus on doing something positive (no matter how small) every single day that, over time, will get you to where you want to be. You have to think of this as a lifestyle, not a temporary adventure. Start by figuring out your purpose. Why do you want to lose that weight? Your purpose will motivate you when things get tough. Change your environment. Eliminate foods and drinks that promote fat absorption. Start moving every single day, even if it’s just a walk around the block. As you start to feel stronger, start adding a bit of resistance training into the mix. Learn how to use the skipping rope. Get yourself a kettlebell. It’s OK if you get tired quickly today. Next week you’ll be able to go a little longer and a little harder. It’s all about being persistent and understanding that this is a life-long journey. I’m sorry if this isn’t the response you were looking for, but there are not magic exercises that will help you lose (and keep) weight off. If you have any questions, I’d love to help. Take care!

  10. Just purchased your Jump Rope Ninja book. Great stuff. Was watching the first video (on arm position) and was thinking, “This guy has GOT to be an engineer.” Came over to your “About” page and what do you know – you are! (Fellow geek here – biostatistics and epidemiology.)

  11. Hi Srdjan,
    I signed up for the Jump Rope Crash Course a few days ago. I got the first lesson about the length of the rope when I signed up but haven’t seen anything else since…I’m excited to get started so would you send the follow on lessons as soon as possible? Thanks!
    Best regards,

  12. Well, i am colombian and i admire this blog, but i have some doubts about being “fit”, for example; i am doing bodyweight exercices and i am doing the jump rope program, i am actually not interested in being muscular, i am interested in being atlethic, but now i am getting bigger… and i don´t like it, what can i do?

  13. Good day Srdjan.

    Consider me your newly (and biggest) fan of all, he he he. After looking around your blog, I really liked it, and I think it can benefit many people. I wish we can get to know each other better and maybe collaborate in the near future.

    Keep up the good work… and fun!

    Your friend from animamenscorpus.com

  14. Since last year I stopped receiving your Monday challenges and posts. Are you still sending them? I broke my collar bone and could not exercise, but I am ready to get back on track and miss them. I do have your 21 day jump rope bodyweight challenge and will get going with that. Hope you are well

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