I recently read an incredible book by one of my favorite marketers – The Dip by Seth Godin. It was so fascinating that I read it cover to cover in one single sitting.
Then I read it again just to soak up any details I missed.
I’ve referenced Godin’s work before because 1) I’m a huge marketing nerd and 2) I feel that there is a strong connection between marketing and motivation.
It all comes down to psychology. Figuring out why we do the things we do.
Anyway, Seth is a huge inspiration for this post and I cannot possibly begin without recommending his book and his sensational work in general.
But what the heck is the dip?
And am I really suggesting that you have to become a quitter to have a chance at reaching your goals?
Short answer – kind of. But let’s explore it a little deeper, shall we? [Read more…]