I must admit – I had an unusually odd smirk on my face when I came across this article. The headline drew me in and I felt a slightly overwhelming feeling come over me.
It was one of those ‘Yea, I knew it all along!’ kind of feelings and it made me all warm and tingly inside (I feel kind of weird saying this).
From the moment they were introduced, I knew this stuff was wayyyy too good to be true. I mean seriously – zero calories?! No sugar? What the hell was going on?
But, just like everything else that is beautifully packaged and accompanied by millions of dollars of marketing, people quickly adopted it. In fact, they fell in love with it. Diet sodas sneaked their way into lunchboxes all across North America.