What’s wrong with this picture?
If losing weight is your primary objective, then you’ll need to buckle up – this is going to be one bumpy ride. Losing weight is no simple task. It’s an overwhelmingly difficult road that millions of people choose to take on every year.
But why do we fail? Why are obesity rates INCREASING?
Answer: The “system” is designed for you to fail. Here are the facts…
Your weight loss journey is a tough one. You are embarking on a mission that requires hard work, dedication, persistence, support, and a never-ending supply of motivation. Although you may not think so, not everybody wants you to succeed. Not everyone wants you to lose that weight and become healthier. There are so many factors working against you here.
Allow me to introduce the three culprits…
Culprit # 1 – Mother nature
Your body is an unbelievably complex system. It truly does some amazing things. At its simplest form, it consumes fuel (food, nutrients) and converts it into usable energy. Whatever is left over is stored as fat for future use.
Back in the caveman days, this was extremely important for survival. Your day revolved around food – looking for food, hunting for food, preparing food. What happened when food was scarce? Those who had a solid layer of fat around their bodies were able to survive for weeks without eating.
Fast forward to today. There is no longer a hunt for food – it’s no longer a scarcity. We are no longer in survival mode. We have everything we need. However, biologically we are still wired the same – we are still very much primitive.
This is the problem if you want to lose weight.
Your body is designed to consume food, convert it into usable energy and store anything that’s left over as fat.
It’s not designed to shed weight easily. You are hard-wired to store anything you can for survival purposes.
That’s just the way things are. Can you reprogram your system?
Culprit # 2 – Money
It’s what makes the world go ’round. It’s what corporations will kill for and it’s your means of survival. It’s what we’re all greedy for and, at the end of the day…
It’s what makes you fat.
A lot of our actions are determined by the environment that we live in. Think about your surroundings for a second.
Your life is a hectic one. You work, you’re in school – you’re busy. This makes it difficult to eat healthy and stay active. You want convenience.
The voids are quickly filled.
Fast-food restaurants are popping up everywhere, eager to get you addicted. Gyms are excited to get you to sign lengthy contracts but don’t give a sh*t if you ever make a commitment to come.
The food industry in general is designed to make you fail. They formulate food for taste, not for health. Then you have my favorite – the food marketers. These are those guys pushing products they KNOW are not healthy for you. The conveniently place the chips and pop at eye level to eat away at your will power. Ever notice the position of the candy racks in supermarkets? Right at the eye level of toddlers. Man they’re sneaky.
We’re constantly bombarded with advertisements aimed at making us eat unhealthy. Look at the picture above. There is a BK Whopper advertisement in the GYM! IN THE GYM!! What is the person on the treadmill beside the giant ad supposed to think? What do you think they’ll be eating after a solid cardio session? My mind is boggled.
This brings me to the last culprit – the one that drives supply and is responsible for its own choices…
Culprit # 3 – You
That’s right, YOU - the consumer.
At the end of the day, you control what you put inside your body. You control your activity levels. You control your lifestyle.
You are in the driver’s seat.
It’s on you to make the right decisions when it comes to food choices. Do you avoid fast food places by preparing lunch the night before? How about getting rid of pop and junk food all together? These are all small battles that you need to take on – if you can win the majority of them you’ll have a better chance of winning the war against your weight.
It sounds easy, but as we all know it’s far from. There are hundreds of things (read: excuses) holding you back from success. Dozens of hurdles have to be overcome to reach your goals. You don’t have time, you work too much, you’re tired, you couldn’t sleep last night, you don’t know what to do, you’re scared…
Without a doubt, it takes a lot of effort to get to where you want to be. It’s a psychological battle more than anything.
Can you handle it?